Monday, 10 December 2012
Work From Home Telemarketing Jobs - Affiliate Program Sales Conversions
One of the most important parts of your affiliate program is converting those valuable affiliate leads into sales!
The best way to do that is create a sales page that converts and converts well. Your affiliates want to know with a good deal of certainty that the valuable leads they send you (and the time they use to do so) are going to convert into sales. With no idea WHERE they are going to end up, put yourself in your affiliates shoes for a moment and imagine sending the subscribers and visitors you work hard to gain to someone else's site. You may have a 'products' page on your website but this isn't going to be good enough for your affiliates. It's important that you create a dedicated sales page for the product you are selling through your affiliate program.
What makes a good sales page?
Here are some of the most important factors:
A good headline will tell the reader everything about the product that they need to know with one glance. Your headline needs to grab your prospects attention very quickly and pull them in to read more. Concise and to the point, that is not enough time to be anything but clear! Headline: It takes someone between 5-10 seconds to decide if they like your site enough to continue reading or if they'll click away to the next site. 1.
A subheading should also make sense all on it's own. Don't overuse these or they won't be as effective. Clear sub headlines throughout the sales page is a great way to break up text and pull the readers attention back in, subheadlines: Using short. 2.
They are also effective to keep the readers attention when used correctly. Bullet Points: Bullet points are often used to keep attention and make short and clear statements. 3.
Others will see a large increase in conversion when they remove the graphic header and replace it will great headline text. This may be ok for some sales pages and won't lower conversions. Some people put a large graphic header right at the top of their sales page. Images and Graphics: Images and graphics are an important part of a sales letter but they should not be used to replace text. 4.
Guarantee: Offering a guarantee goes a long way with converting readers into buyers. 5.
Make sure the bonuses are of high value and would be something you could actually sell. Bonuses: Offering bonuses is a way to add value to your sales page. 6.
Method of payment: Taking various forms of payment for those who prefer one over the other is another way to increase conversions. 7.
The list above is meant as a starting point and to show you some of the most important parts of a sales page. There are entire courses on copywriting and you can spend a lot of time perfecting this art yourself.
What makes you want to buy and replicate that on your own site (without copying of course), thing about what catches your eye. When doing up your own sales page it's a good idea to take a look at a lot of various pages in your niche and belonging to your competition.
It is well worth it to your affiliates management career to know good copywriting as you will be using it often and in almost everything you do to promote your affiliate program. Or other learning materials; book, whether it be a full copywriting course, you'll also want to invest in some copywriting materials.
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